Emily Ruchlicki

Howling Woods is a nonprofit which takes in wolf-dog hybrids that their original owners can no longer care for. This branding system includes a new logo and website, along with an adoption packet for new wolfdog owners. By combining photography and hand drawn sketches the two worlds that wolfdogs exist in, being part wolf and part dog, is referenced. 

A poster and associated collateral designed in the style of vaporwave, which includes imagery of grids, tropical landscapes, VHS distortion, and 80s and 90s aesthetics. This design was chosen by popular vote to advertise for the College of Saint Rose Senior Art Show, and additional collateral including a postcard, checklist, and wall vinyls were created. 

Are you curious? Phenomena is a magazine marketed towards those who believe in and research the paranormal. With information on haunted locations, investigative equipment, and recaps of actual investigations, Phenomena is a complete package for any aspiring ghost hunter. The type throughout the magazine is intentionally uneven and disjointed, to reference ghosts and their ephemeral quality, and the images have a grainy texture reminiscent of night vision cameras. 

Hey cutie! Puffies is a makeup brand which includes organic cotton balls to gently apply makeup without irritation. The illustrated patterns and characters give each type of makeup–foundation, blush, and eyeshadow–a unique and adorable appearance. Handmade bows hold the entire package together, and the display makes a statement amongst other more understated makeup brands. 

This typeface is based on a vintage sign from an old hardware store, Russel & Wait. It comes in regular, wide, and narrow faces and has the option of including a paint stroke over the letter. As it is not suitable for body copy, Russel & Wait is a drag and drop Illustrator-based typeface that is best suited for headlines, titles, and any text that is in need of a vintage flair.

A book that presents the metaphysical benefits of crystals alongside concrete scientific information to create an all-encompassing overview of six of the basic crystals used for healing. The reader is also given general information about how to begin using crystals for healing. Through the presentation of both scientific and healing information, Pseudoscientific helps those curious about crystal healing to approach it with an open and educated mind. 

A series of three book covers and accompanying slip case for three novels written by Salman Rushdie. The illustration style reflects Rushdie’s creative approach to writing and the worlds that he weaves by giving the reader a glimpse “into” a different world. The book covers highlight relevant objects and settings from each novel to represent sky, land, and sea.

A branding system for the restaurant Catfish, a combination cat cafe and sushi bar. This system integrates illustration and hand done typography to create a quirky and fun appearance. The menu includes sushi for the restaurant’s human patrons, as well as treats that can be purchased for the resident cats. The table tent, in the shape of a cat head, shows off the variety of cat-themed sushi combos. Guests can also bring home one of three sushi-flavored cat treats for their cats at home. 

Studio 324 is a newsletter for The College of Saint Rose Art Department and is distributed to students, faculty, and alumni. This design utilizes a duotone color palette to create cohesiveness, and the repeated diamond frames and images create a dynamic composition. This design was chosen by faculty to be printed and distributed.

From May 15–30 of 2016, I traveled to China for a faculty led drawing class. This book reaccounts my trip by presenting each place I traveled to in China, and is enhanced by the drawings I created there as well as my photographs. Through the use of see-through die cuts and a variety of imagery, the viewer is able to peek into my experience abroad. 

A series of three banknotes based on the planets Venus, Jupiter, and Neptune, as well as the Roman gods that they are named for. The denomination as well as other small details are all derived from facts and information about each respective planet or god. 

Got7 is a Korean pop group from South Korea. This promotional design includes a special edition album specifically for fans of the group, which utilizes luxury imagery including hand drawn gold foil designs as well as marble textures to give it a luxurious appearance, and includes the color palette from their existing Flight Log series to create cohesiveness. The album comes with a paper airplane template which, once folded, can be posted on social media as part of an advertising campaign.